What is the special attraction of Eivissa and Formentera? What makes them unique, different from anywhere else in the world? Do we know how to answer these questions? Islands with an economy based on tourism must be continually aware of the image they project to the outside world. Their strength in competing with other destinations depends, primarily, on the special personality of the land, its culture and its people and its unique qualities. The identification and promotion of these unique features must be one of our clearest priorities in any viable plan for the future. If we study the situation carefully there need be no contradiction between the active conservation of the natural surroundings, the promotion of our cultural autonomy and economic progress. The future depends on the harmonious integration of all these elements. Progress and authenticity and innovation based on our unique personality. This is the path which will take us far because it has come from afar. It is a path that many have already begun to construct; a path we are all invited to follow: to the Eivissa and the Formentera we have always known but are constantly renewing: Eivissa and Formentera forever !.
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